- Not priority productYour distributor works with dozens of suppliers at once. Your product is just one of many. Sales reps push whatever is most profitable for them right now — not your brand. And you have no visibility into what's happening inside the chain.
- Stock grows. Sales don'tPromotional budgets go toward stock purchases — distributor warehouses fill up while the product never reaches the end buyer. Reports look good. Real sales don't follow.
- "I recommend what I know. Or who paid more."In-store staff don't know your product. They have no reason to recommend it. A competitor paid more, or has simply been around longer.
- Tax complianceLocal tax regulations. Paying out rewards to chain participants in a foreign country — without understanding local law — is a headache that stops many exporters before they even start.
- Seasonality kills cash flow. In summer, installers switch to other tasks, sales drop 30-40%, warehouses fill up. We built a system that gave installers a reason to seek orders even when demand is at its lowest.
- Store salespeople recommended competitors — they had clear bonus schemes. Wholesalers complained about program opacity and payment delays up to a month. We built a unified platform where everyone sees their earnings in real time.
- Designers choose materials for projects — but have no reason to choose you specifically. Your products sit randomly placed in DIY stores without POS materials. Regional sales reps lack motivation. We created a system working on three levels simultaneously.
The Economic Case for Exporting
Russia, Belarus, and Central Asia represent 235 million consumers — and construction markets that continue to grow even under challenging conditions. In the first half of 2025, the volume of construction work in Russia grew 4.3% year-on-year, reaching 86 trillion rubles. Between 2020 and 2024, the Russian construction market expanded by 73% — from 10 to 17 trillion rubles.
Central Asia is growing even faster. Uzbekistan posted GDP growth of 7.7% in 2025, and foreign direct investment into the country doubled between 2024 and 2025 — from $11 billion to $22.6 billion. Kazakhstan grew its construction output by 12.8% in the first two months of 2025 alone.
But the numbers are not the main point.
The main point is that competition here is significantly lower than in Western markets.
✅These markets are forming right now. Consumer habits are not not fixed yet.
✅Distribution networks are not yet full of big brands like in the West.
✅Companies that enter now establish their position. Those that wait enter on someone else's terms.
But the numbers are not
the main point.
The main point is that competition here is significantly lower than in Europe or Turkey.
✅These markets are forming right now. Consumer habits are not yet locked in.
✅Distribution networks are not yet dominated by entrenched players the way they are in Western markets.
✅Companies that enter now establish their position. Those that wait enter on someone else's terms.
Tell us about your product and target region — in a 30-minute call, we will show you how our solution works and how it can help you increase sales.