Challenge

A paint manufacturer operating through dealers and major DIY chains across Central Russia, Urals, and Siberia. Three sales channels, three different problems.

Designers influence material selection for projects but have no financial incentive to recommend a specific brand. They choose what they know or what's cheaper.

Product placement in stores is chaotic. POS materials aren't displayed or displayed incorrectly. Manual control across regions is impossible.
Seasonality kills revenue. Water-based paints sell in spring and summer. Second half of the year — demand collapses. Plus reward payouts took up to 45 days, killing any promotion interest.

What We Did

Built a three-tier motivation system with a PWA app and instant payouts.
For sales reps and DIY store staff — instant payments for photo reports. Proper product placement, POS materials positioned, photo taken — money arrives. Extra bonuses for increased shipments during off-season (Q3-Q4).
For designers — two mechanics. First: confirmed product usage on projects (photo + receipt) — direct payout to card or phone. Second: referral program. Brought a new designer into the program — earned a bonus.

Everything automated. Photo reports uploaded, verified, money transferred instantly. Integration with manufacturer's CRM for data validation.

Result

DIY chain sales grew 18% in Q3 vs Q2. Correct product placements increased 47%. 92% of sales reps actively use the app.

143 new designers joined through referrals. Confirmed product usage on projects grew 41%. Existing designer loyalty increased 55%.

Most importantly — seasonality overcome. Off-season water-based paint sales grew 23%. Market share in Urals and Siberia increased 8%.

Payout cycle reduced from 45 days to instant transfers. 89% of verification and payout processes automated. Real-time merchandising control across all regions.